Ten Million Tourists in 2010 How Morocco Can Succeed by Developing E-Tourism

Since 2001 tourism development has become a priority in the economic expansion of Morocco. An agreement between the government and the business confederation (CGEM) expects ten million tourists in 2010. Achieving this objective should undoubtedly be done through a reinforcement of promotion campaigns towards overseas countries. In addition, Morocco also expects ten million Internet users on its domestic territory within the next three years. Both goals represent a challenge for tourism professionals as much as for IT experts. However, local and national tourism operators continue to favor traditional distribution channels and let e-tourism practices in the hands of foreign companies. This paper roughly analysis this situation and points to government interventionism allowing to develop a favorable environment do develop synergies between the two sectors. The two objectives can then be conceived as a whole and be more easily attained.